![]() They provide multiple paths to conversion, such as the available phone call, downloading the complete comparison chart, and of course, the free trial.Īn important part of their pricing strategy is separating the plans into 5 categories. Salesforce offers free trials for every plan, starting at 7 days and increasing to 30 days for the Enterprise and Unlimited plans. In the screenshot below, we’re looking at the real-time sales collaboration tool from Salesforce, the default service when navigating to the pricing page. While there are numerous articles detailing the development of successful SaaS, the focus of this article is pricing strategy analysis.įrom the broader strokes of comparative value pricing to best practice pricing display (ending with a 9, or $39 instead of $40), we’ll take a look at what’s working for distinguished and unique SaaS companies. However, getting into SaaS with an idea is one thing, but being successful with it is a beast of its own. With the industry showing no signs of slowing down, it has become a very attractive space. According to the Gartner Group, worldwide SaaS revenue is projected to reach $22 billion by 2015, a 52% increase from 2012. Some of the most successful SaaS ideas include sales and employee management, gamification platforms, analytics, and time management solutions. From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive.
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